IDENTITY is the cross-cultural strategic service within IPG Mediabrands.

Headquartered in New York, Identity offers strategic services that are focused on dimensionalizing the Cultural Identity of Growth Segments (Latino, Black/African American and Asian). As a consultative practice, we offer custom research, audience insights, business development and frameworks that inform cross-channel planning decisions.

We believe that unlocking the multi-dimensional aspects of an audience’s Cultural Identity can drive strong outcomes for brands.

Identity has won three media planning awards, for best use of data for targeting and addressability, and best total market execution.




New York (Headquarters)
100 West 33rd. Street
New York, NY 100170