Identity is the cross-cultural connections and content agency of IPG Mediabrands.

Headquartered in New York, Identity offers strategic insights, custom research, cross-channel planning, creative and content development to some of the world’s most iconic brands, including Fiat Chrysler Automotive (FCA), USPS and The Hershey Company, among others.

We believe that unlocking the multi-dimensional aspects of a consumers Cultural Identity can drive strong outcomes for brands. Identity has won three media planning awards, for best use of data for targeting and addressability, and best total market execution.




New York (Headquarters)
100 West 33rd. Street
New York, NY 100170